As a PR specialist, Sophia is a storyteller and strategist.
With over eight years of experience in the communication field, she is an experienced publicist & image consultant, having overseen and managed the communication for international fashion, high jewelry & watches, eyewear, beauty, fragrance, technology, and e-commerce brands - focused in the Middle East & North Africa.
Sophia’s previous experience includes an appointment agency side at Havas Worldwide, an in-house PR & digital marketing position with multinational retailer H&M, and an editorial role at publishing house Conde Nast. With her previous experience, and a foundation in fine arts and fashion design from Istituto Marangoni Paris, she has a detail-oriented sense of aesthetics & design, profound knowledge of the industry, and a sought-after network of top tier media representatives, influencers & VIPs.
Public relations is a strategic communication process, that builds mutually beneficial relationships between an organization & the media. Public Relations aids the business to cultivate a positive reputation with the public through various multimedia platforms, including traditional print media, online portals, social media, & in-person engagements.
We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategize using smart tools and global resources in order to understand the implications of every choice our clients can make. We set en introductory meeting, to assess how our services can best help you.
STRATEGIC PLANNING SESSION
With years of experience, we have developed the capabilities and expertise to take your business to the next level. We work together to combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their business.
BRANDING & POSITIONING ANALYSIS
Looking to develop your business but not sure where to turn? Need help planning or executing your next project? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.