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INTRODUCTION

As a PR specialist, Sophia is a strategist, and storyteller. 


With over ten years of experience in the communication field, she is an experienced publicist & image consultant, having overseen and managed the communication for international fashion, high jewelry & watches, eyewear, beauty, fragrance, technology, and e-commerce brands - focused in the Middle East & North Africa. 

Sophia’s previous experience includes an appointment agency side at Havas Worldwide, an in-house PR & digital marketing position with multinational retailer H&M, and an editorial role at publishing house Conde Nast. With her previous experience, and a foundation in fine arts and fashion design from Istituto Marangoni Paris, she has a detail-oriented sense of aesthetics & design, profound knowledge of the industry, and a sought-after network of top tier media representatives, influencers & VIPs.

 

SERVICES

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PUBLIC RELATIONS

Public relations is a strategic communication process, that builds mutually beneficial relationships between an organization & the media. Public Relations aids the business to cultivate a positive reputation with the public through various multimedia platforms, including traditional print media, online portals, social media, & in-person engagements.

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BRAND STRATEGY

Brand strategy is a long-term plan for the development of a successful brand in order to achieve set goals. A well-defined and executed brand strategy affects  all aspects of a business and is directly connected to consumer needs, emotions, market trends and competitive environments.

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CONTENT CREATION

Content creation is the contribution of information to any media, and most specifically to digital media for an end-user/audience in specific contexts.  Content is the self-expression of a brand through various mediums, such as speech, writing, or of any various arts - designed to be be distributed, marketed and/or published.

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EVENT MANAGEMENT

Event management is the application of project management to the creation and  development of small to large scale events. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating all the technical aspects prior to launching the event.

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CREATIVE COPYWRITING

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

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INFLUENCER MARKETING

With excellent personal influencer relationships, we handle the process of identifying, researching, engaging and supporting the profiles who create high-impact conversations with potential customers about your brand, products or services. We create and manage your influencer strategy from start to finish, with the aim of building brand awareness, product hype, as well as long-lasting partnerships with leading social media personalities, for your business.

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SOCIAL MEDIA PLANNING

Social media is the collective of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration. In this digital age, having a strong and cohesive social media strategy is of utmost importance. Considered to be the extension of PR, we work diligently to ensure both go hand in hand, complementing one another, in order to expand the reach of traditional communication tactics, to keep the hype going between press hits, to facilitate the exchange of communication, and to create an interactive online community.

 

THE APPROACH

INTRODUCTORY CONSULTATION

We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategize using smart tools and global resources in order to understand the implications of every choice our clients can make. We set en introductory meeting, to assess how our services can best help you.

STRATEGIC PLANNING SESSION

With years of experience, we have developed the capabilities and expertise to take your business to the next level. We work together to combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their business.

BRANDING & POSITIONING ANALYSIS

Looking to develop your business but not sure where to turn? Need help planning or executing your next project? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.